BetMGM: Gaming Marketing and Events Manager
BetMGM
Job description
Headquarters: Remote, New Jersey URL: http://betmgm.com Discover What’s Possible at BetMGM Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business. As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include: Medical, Dental, Vision, Life, and Disability Insurance 401(k) with company match Pre-tax spending accounts including health care FSA and commuter savings Flexible paid time off Professional development reimbursement and ongoing skills training opportunities Employee resource groups Swag, ticket giveaways, and more! At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win. The Gaming Marketing & Events Manager is a critical, highly visible role that serves as a linchpin between BetMGM’s digital gaming organization and MGM Resorts International’s land‑based casino portfolio. The role is responsible for ensuring seamless alignment between online and retail gaming experiences by positioning and promoting BetMGM (MI) /Borgata Online (NJ) brands effectively across MGM properties with a focus on MGM Grand Detroit & Borgata Hotel, Casino & Spa. Location: Must be located in NJ or Detroit, MI About the Role The Gaming Marketing & Events Manager is a critical, highly visible role that serves as a linchpin between BetMGM’s digital gaming organization and MGM Resorts International’s land‑based casino portfolio. The role is responsible for ensuring seamless alignment between online and retail gaming experiences by positioning and promoting BetMGM (MI) /Borgata Online (NJ) brands effectively across MGM properties with a focus on MGM Grand Detroit & Borgata Hotel, Casino & Spa. Responsibilities Acting as one of the primary points of contact for MGM, the Gaming Marketing & Events Manager will work alongside the Sr. Manager in strategy, execution, and optimization of integrated marketing initiatives which inspire existing land-based players to choose BetMGM (MI) /Borgata Online (NJ) as their preferred online gaming destination. This individual will play a key role in strengthening brand awareness, customer conversion, and long-term loyalty across our physical and digital channels. In addition, the Gaming Marketing & Events Manager will lead and oversee gaming event/activation execution. Some examples this includes are on-property Big Pull events, VIP experience weekends with MGMAir & co-branded digital-to-retail campaigns that drive player acquisition and engagement through Betting Hero. The role will partner closely with MGM marketing and special events teams, to ensure cohesive brand representation and seamless execution and guest experience. The ideal candidate will be an experienced gaming expert with a land-based casino events/marketing background who is passionate about the industry. Strong communication and organizational skills are essential, along with the ability to work effectively with many other key stakeholders located across both BetMGM and MGM Resorts International. Manage relationships between the BetMGM (MI)/Borgata Online (NJ) gaming teams and our land-based estate of MGM properties, with the principal goal of ensuring our BetMGM (MI)/Borgata Online (NJ) gaming labels are well advertised and presented within the properties. Timely support, regular communications, and prompt assistance with issues will all be commonplace. Partner with MGM Property Special Events and Marketing teams to support balanced brand placements, on-property activations, and promotional visibility aligned with internal campaign calendars. Serve as a day-to-day liaison between property teams (event operations and digital/physical signage) for BetMGM (MI) /Borgata Online (NJ) to coordinate logistics, staffing, promotional materials, and compliance requirements. Oversee and provide day-to-day direction to the BetMGM (MI) /Borgata Online (NJ) gaming events/marketing team, guiding planning timelines, task prioritization, vendor coordination, and on-site execution to ensure successful delivery of all casino-related events and on-site activations. Leverage the MGM Property Special Events calendar to see where omni-channel opportunities are possible to stand up. Oversee and provide day-to-day direction to the gaming events/marketing team, guiding planning timelines, task prioritization, vendor coordination, and on-site execution to ensure successful delivery of all gaming-related events and activations. Plan, coordinate, and execute gaming-related property events, including tournaments, promotional activations, VIP experiences, and brand showcases. Ensure events are delivered on time, on budget, and aligned with brand standards. Maintain and manage a property-level gaming event calendar, ensuring alignment with marketing campaigns, seasonal initiatives, and corporate objectives. Serve as a day-to-day liaison between property teams, event operations, and BetMGM (MI)/Borgata Online (NJ) gaming events/marketing team to coordinate logistics, staffing, promotional materials, and compliance requirements. Support on-site event execution as needed, including betting hero support, vendor coordination, event setup, compliance, signage placement and troubleshooting. Partner with the Business Intelligence team to analyze campaign and event performance, tracking KPIs such as attendance, new player acquisition, engagement, and ROI. Provide recommendati
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