Director, Marketing - Mexico
Samsara
Job description
Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the role: As part of the Mexico leadership team, you will lead our Mexico go-to-market strategy and be an ambassador for our Mexico office. In this role, you will lead and manage a regional-based marketing team to build and execute against the strategy and plan to achieve pipeline and bookings goals and ensure that our regional investment aligns with our company goals. This role requires an individual with strong leadership, stakeholder management, and entrepreneurial skills who can drive demand and deliver a healthy pipeline. You will need to establish strong partnerships and collaboration with key cross-functional stakeholders to ensure a cohesive go-to-market strategy and delivery of targets to the region. You will work closely with US based teams and colleagues to support your team and mission. This is a hybrid position that requires commuting to our Mexico City office as needed. Relocation assistance will not be provided for this role. In this role, you will: Own the Mexico marketing pipeline goal. Drive the next chapter of Mexico's growth story. Own the Mexico marketing strategy, programs, and results. Develop differentiated marketing strategy and programs for all customer segments: commercial, mid-market, and enterprise. Develop customer-driven, prioritized campaigns to increase customer demand, sales, and positively impact brand awareness and momentum across the business. Work in close partnership with several cross-functional teams including global marketing teams, sales, communications, product, account development, and more. Track, measure and communicate local program results, and generate new best practices through experimental efforts. Manage a cross-functional team of regional marketers, including demand generation, event marketing, content marketing, solution marketing, and ABM. Maintain and grow a strong marketing team culture and morale. Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices. Hire, develop and lead an inclusive, engaged, and high performing team. Minimum requirements for the role: 10+ years of B2B marketing experience (5+ in a people leadership role) at an enterprise SaaS technology company; familiar with inside and field sales, inbound and outbound marketing programs. Experience using quantitative analysis to frame, answer questions, and measure the effectiveness of marketing programs. A high-energy, creative, and data-driven self-starter who demonstrates outstanding leadership skills, business ownership, and personal accountability. Excellent communication skills. Ability to succinctly communicate results and tell compelling stories. Native Spanish speaker and fluent in English. Must be based in the Mexico City Metropolitan Area and able to commute to the office as needed. An ideal candidate also has: Experience in hiring and building a regional marketing function. Solid understanding of growth marketing, demand generation, field marketing, and collaborating with sales and customer success teams. The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below. Annual Base Salary $1,396,000—$1,745,000 MXN Total Rewards At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time. Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here. Flexible Working At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment
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